About Me

I am the Assistant Professor of Marketing at the Frank G. Zarb School of Business, Hofstra University, U.S.A.

As a behavioral researcher, my research expertise lies in the study of consumer behaviors in online contexts. Specifically, my research interests and activities are centered on 1) impacts of social media on consumers and brands, and 2) human-technology interactions. My research has been published in the top tier marketing journals such as Journal of Consumer Research, International Journal of Research in Marketing, Journal of the Association for Consumer Research, Journal of Business Research, and Journal of Interactive Marketing. The excellence in research has earned me recognition of 2017 Rising Star Award and Mathew Joseph Emerging Scholar Award from the American Marketing Association. 

I have taught digital marketing and social media marketing at both undergraduate and MBA levels and am among the top in teaching excellence. I have prior industry experiences in SEM, SEO, UX/UI design, content marketing, marketing automation, AI applications, social media marketing, marketing analytics, and etc.
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