About MeI am an Associate Professor of Marketing at the Frank G. Zarb School of Business, Hofstra University, U.S.A., and have also served as a Visiting Scholar at Columbia Business School.
As a behavioral researcher, my work examines how consumers think, feel, and act in digital environments. My primary research interests focus on two areas: (1) the impact of social media on consumers and brands, and (2) consumer–technology interactions. My research has appeared in leading marketing journals, including the Journal of Consumer Research, International Journal of Research in Marketing, Journal of the Association for Consumer Research, Journal of Business Research, and Journal of Interactive Marketing. My contributions have been recognized by the American Marketing Association through the 2017 Rising Star Award and the Mathew Joseph Emerging Scholar Award. I teach digital marketing and social media marketing at both undergraduate and MBA levels and am consistently recognized for teaching excellence. Prior to academia, I gained industry experience in areas such as SEM, SEO, UX/UI design, content marketing, marketing automation, AI applications, social media strategy, and marketing analytics. I have been invited to give guest lectures and research talks at universities around the world and have provided experimental design and behavioral research training to many faculty members and doctoral students. I welcome opportunities to collaborate, share insights, and engage with scholars and practitioners interested in digital consumer behavior and emerging marketing technologies. 
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