PROFESSIONAL SERVICE

  • Editorial Review Board:
  • Journal of Business Research
  • Journal of Global Marketing (Senior Associate Editor)
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  • Reviewer:
  • Journal of Consumer Research
  • Journal of Public Policy & Marketing  
  • Journal of Business Research 
  • Journal of Business Ethics 
  • Journal of Marketing Communication 
  • ​Journal of Consumer Behavior 
  • ​Social Influence 
  • Journal of Information System 
  • Learning and Individual Differences 
  • Psychology & Marketing
  • Association for Consumer Research Conference    
  • ​Society for Consumer Psychology Conference
  • Academy of Marketing Science Conference

  • Behavioral Laboratory Sessions Coordinator,
  • Moore School of Business, University of South Carolina, August 2013 - 2017

  •  Chief Editor, Bud of the Youth Newspaper, 2002-2003
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CORPORATE EXPERIENCE

  • Brand Manager: Feel Free Shop (Online Apparel Retailing), P.R. China (2007-2013)
  • Online Advertising Consultant: Centrelinks Hong Kong Ltd, (2006-2007)         
  • ​           
  • International Trading Executive: China Import and Export Fair, (2001-2004) 
  • .

LEADERSHIP AND SERVICE

  • Hofstra University
  • Chair, Graduate Academic Affairs Committee of Senate, 2023 to present
  • Search Committee Co-chair, Vice Provost for Graduate Studies and Professional Program  2023~2024
  • Planning and Budgeting Committee of Senate, 2022~2023
  • Faculty Affairs Committee of Senate, 2021~2022
  • ​Graduate Academic Affairs Committee of Senate 2018~2021
  • Zarb School of Business
  • Chair, Curriculum and Standard Committee, 2024 to 2025
  • ​Vice Chair, Curriculum and Standard Committee, 2022~2024, 2025-2026
  • Faculty Advisor:
  • HAMA student club, Hofstra University, 2020-
  • Corporate Social Responsibility Association, Hofstra University  2018~ 
  • Vice President:
  • City University of Hong Kong Chinese Students and Scholars Association 2007-2008
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COMMUNITY ENGAGEMENT 

  • Digital Marketing Consulting, Northwell VOVO Health Pharmacy 2024
  • Judger for Research Projects, 2024 WAC Invitational Science Fair, 2024
  • Faculty Advisor, Google Non-Profit Marketing Immersion-Dreams.Org. 2024
  • Faculty Advisor, Google Non-Profit Marketing Immersion-Visionary, Philanthropy Group Inc. 2024
  • Faculty Advisor, Google Non-Profit Marketing Immersion: Mental Health Collective 2023
  • Faculty Advisor, Google Non-Profit Marketing Immersion: Start School Later 2022