I am the Assistant Professor at the department of marketing and international business, Frank G. Zarb School of Business, Hofstra University.
My research examines how technologies impact consumer memories and decisions from psychological perspective.
My research has been published in the top tier marketing journals such as Journal of Consumer Research, International Journal of Research in Marketing and Journal of the Association for Consumer Research..
I am the 2017 Rising Star co-recipient and 2017 Matthew Joseph Emerging Scholar of American Marketing Association.
I have taught undergraduate courses at City University of Hong Kong, University of South Carolina, and Hofstra University in United States. My teaching expertises are digital marketing, social media marketing, and consumer behavior.