I am the Assistant Professor at the department of marketing and international business, Frank G. Zarb School of Business, Hofstra University.
My research examines how various social relationships (social identity, interpersonal relationships, consumer-brand relationships) influence consumer memories and decisions.
My research has been published in the Journal of Consumer Research and International Journal of Research in Marketing.
My dissertation that adopts new theoretical lens from Transactive Memory System and investigates social sharing effects on consumer memory has been awarded 2015 SPARC grant and Darla Moore School research funds. I am the 2016 Breakthrough graduate scholar recipient and 2016 AMA-Sheth Doctoral Consortium Fellow.
I have taught undergraduate courses at City University of Hong Kong and University of South Carolina (where I was nominated for the Excellence in Teaching Award).